Long-term brand thinking
For short-term projects


Micki Boas

Co-Founder / Strategy

Micki heads up our strategy team, vets talent, speaks to founders and minds the brand. A seasoned freelance strategist, she saw a need to help the best talent find a way to guarantee solid, consistent work for innovative clients.

Micki believes that when “anti” meets “establishment,” great things are bound to happen.


Sang Ick Lee

Co-Founder/ Operations

Sang is in charge of business development and finance at Zoë Pepper. Frustrated by his inability to find quality brand strategists while building his second startup, Sang created Zoë Pepper.

Sang splits his time between New York and London and lives with two cats.